FTWK GbR
Lutz Haase and Markus Wittke
Gürtelstrasse 25
10247 Berlin
VAT-ID: 14/325/00101
on the map.
Phone: +49 30 667 637 50
Fax: +49 30 667 637 53
E-Mail: hello(@)ftwk.de
http://ftwk.de
März 2011
Welcome to the club, HealthCarion
What time is it? B2B-Time, Uuh!
We were convincing, and we now have the privilege of building a concise identity for HealthCarion's future. Thanks for choosing us! The HealthCarion GmbH is a Berlin-based, high tech company operating in health care systems all over Europe. There is plenty of new terrain lying ahead of us, so there's no time to wait. The first visible results are expected early April.
www.healthcarion.de
Januar 2011
Mobile Website for "Langen Nacht der Museen"
We were commissioned by the Peter Delius Verlag to create a mobile website for the "Lange Nacht der Museen" ("Long Night of Musuems") which took place on 29.01.2011. Visitors could take part in a quiz throughout the various museums. The website was built using HTML5, CSS3 and JavaScript and was accessible on all common smart phones such as iPhone 3 3GS, HTC, Blackberry etc. as well as on the iPad.
Link to Website: langenachtspiel.de
It took off on 29.01.2011 at 4 p.m.!
November 2010
Mobile App or Mobile Website?
Our agency was invited by the DirectGroup Bertelsmann to hold a workshop in order to answer this question. The aim of the workshop was to meet the right investment decision for a specific case. Our advice was able to establish clarity within the world of "mobile apps" and "mobile web", and satisfied yet another client.
www.directgroupgermany.de
November 2010
The Premium Card
For the solicitor's office, Herrmann&Herrmann - which operates as a modern service provider for law, tax and business matters in the small firm sector - we have conceived, designed and produced an exclusive Premium Card, strictly limited to 100 copies. Just in time for Christmas, business clients could be presented with an individual gift as a sign of special appreciation.
www.herrmann-anwaelte.de
Oktober 2010
FTWK and Plusquamperfekt = Alliance
It's official! In the future, PartizipZwei and Plusquamperfekt are going to be our strong partners for all things regarding press relations, text, corporate video or event documentation. We're looking forward to the co-operation, which will give our services on offer a broader, more qualified position.
www.plusquamperfekt.org
September 2010
Designpreis Brandenburg 2010
We submitted our work for FACTON GmbH to the Designpreis Brandenburg in the category of corporate communications.
Application download: DP_BB_2010-FACTON.pdf (4,6 MB)
Follow-up: Unfortunately, we didn't get a place on the podium. We'll try again next year!
www.designpreis-bb.de
We have got a little treat for your future.
Our Elevator Pitch
or, "what we can do for you".
1. We develop concise identities and brands for products, services and companies
2. We strengthen the sustainability of our clients' business with contentual, real-time and formal integrated communication.
3. We are interdisciplinary and cross-media.
That's about all that we've brought for your future.
Our USP lies in B2B
The secret to success is that everyone does what they are best at. What we're really good at is B2B communications. In order to reach today's decision-makers within demanding business environments, a complex product needs a concise and clear communicative central theme. This is our strong point. We develop sophisticated communication solutions, which, in spite of sensory overload and time constraints, work well with the target audience. You want to learn more? Keep on reading.
Our services from A-to-B2B-to-B2C-to-Z
Consulting and Concepts
Strategic requirements workshops
Strategic postioning
Brand architecture
Naming and claims
Innovation workshops
Viral marketing campaigns
Guerilla marketing campaigns
Design and Composition
Corporate design, eg. logo design, business documents, business cards, corporate brochures or style guides
Corporate screen- and web design
3D product design
Packaging design
Motion graphics - business films
Print design for advertising, campaigns, flyers, literature etc.
Implementation and Technology
Content management systems, eg. Typo3
E-Commerce platforms eg. Magento
Mobile apps for iPhone, iPad, Android etc.
Web development: HTML5, CSS3, PHP, Java, Flash, MySQL, C++, C# and much more.
Search engine optimization - SEO
Prepress, print and print production.
Those who can do everything, do nothing perfectly. This is our credo. Therefore we have built up a strong network of specialists, with which we can work with flexibly and on demand. You want to know what we're capable of, just ask us.
For Those Who Know, our style of communication:
- is an investment asset which creates measurable values, due to its positive influence on business development.
- optimizes information efficiency for interested parties through conciseness and clarity.
- reduces the risk of bad investments on the decision-making side.
- instills trust in your business, its products and or services.
- distinguishes itself and gives the buying center a clear orientation point in increasingly dynamic markets.
- strengthens the self-confidence of businesses and their employees, especially in difficult times.
- forms a valued service provider of the future out of your brand.
That's it.
We also have our own philosophie,
it may sound a bit cheesy, but we swear by it.
We think future. We create communication. We bring emotions. We keep the revolution rolling. From Moscow to Tokyo.
Young urban heroes!
For Those Who Know was formed in summer 2009. Our aim was to free the world from the dictatorship of bad taste. We breathe the future. That's how it is. Our headquarters lie in the epicentre of our inspiration, in the heart of Friedrichshain. Skilfully placed between dog droppings and graffiti, your and our revolution begins. And this is your team:
Lutz Haase
Strategy and Conception
lutz.haase@ftwk.de
Markus Wittke
Creative Direction
markus.wittke@ftwk.de
Martin Gamnitzer
CTO
martin.gamnitzer@ftwk.de
Too few heroes to save the world? By no means! All that is needed is your confidence in us, and the courage to embark on new paths. Our strength is our flexibility and our network is solid. We find individual solutions and adapt the requirements according to project size. This saves costs and ensures the individual support for our clients. You want to know what we're capable of, just ask us.
You still ask yourself, why are we the right ones for the job?
For Those Who Know - the Swiss Army Knife of communication agencies?
The Berlin wonder weapon of business communication?
The ultimate creative agency, as written in the Bible of Marketing?
Could well be.
What we most definitely are:
1. Scalable and unique in every project. Thanks to the excellent networking skills of our CEOs.
2. Analytical and focussed. Thanks to the experience in the automotive, industrial goods, IT and consumer electronics branches.
3. Versatile and flexible in ongoing tasks. Thanks to flat hierarchies and quick decision-making.
4. Slick and lean cost-structure. - "Mr. Overhead" is banned.
5. Motivated and dedicated, because we enjoy our work.
Sounds weird, but it's true.
Prizes. Trophies. Accolades. Authentic Forgeries. Our Awards.
Current B2B-Ping-Pong-Local-Champions in Eisbeineck (Corner Friedrichstraße/Unter den Linden)
Digital residents in the App Entwickler Verzeichnis (app developer directory), the pixelated battle field of epic-forwardness.
First place in the Berlin Networking Marathon: "Be like the other Berlin ad agencies, only better."
Official sponsors of the "Prophets of Creativity" F.C. in the Business Communication Cup - Division South.
Inofficial inventors of Innovation-Turbine Construction and seven-fold junior champion in power-nerding.
Yeah, we know. It's all about the one thing: Our references.
You might think now, that we're nothing but a bunch of loopy creatives. OK, that's a bit harsh. But what's always convincing, is what we do. Our work. Innovative. Progressive. Custom-made.
Relaunch of the Corporate Design of the FACTON GmbH. Development of a concise, cost-effective, and scalable visual language. Redesign of the corporate claim and logo. Realization of two different channels: WEB (Website, PDF-files, etc.) - PRINT (Company info, product brochures, display walls, etc.)
www.facton.com
www.designmadeingermany.com
The core value proposition "Product cost transparency by using the FACTON IT-Solution" is presented in a simple, comprehensive and effective way. With this new corporate design, FACTON lives up to it' role as market leader and provider of solutions for the "Enterprise Product Costing".
With its' modest style, the design aims at an audience of "Engineers" and "Business People", raises interest and encourages them to get in touch. The Website combines a clear and consistent information architecture with excellent legibility without impairing design.
The information charts have been streamlined and adapted to the new corporate design.
The content management system has been adjusted and reprogrammed to suit the customers requirements. The goal was to enable simple and direct editing - even for employees without technical skills. The "What You See Is What You Get" approach guarantees that content or menu-items can be edited and rearranged, anytime.
By using "Rich Text Editors", the backend was implemented in an outstandingly user-friendly way.
For use by the sales department, the company portfolio was completely revised with double-sided coated "Crescendo" paper, which perfectly imitates the colour of the 3D ceramic models. The front was furnished with a blind embossing, thus representing the websites white corporate logo.
Additionally, the folder was filled with seven different fact sheets, a note pad, a pencil and a business card. All sheets have been printed on "Heaven42"-grade high-quality paper, the first coated paper that is plain white. The material thus supports the value proposition of FACTON "Transparency, Progressiveness and Quality" both, in optics and haptics.
The seven fact sheets, the note pad and the business card are arranged from left to right (with the effect of a red horizontal line running from one item to the other), thus creating a consistent unity with a unobstrusive theme which is repeated throughout the entire corporate design.
To address the target sectors "Automotive" and "Aerospace" in sales presentations and on trade fairs, the models have been grouped in a clear and transparent way on the booth wall.
www.facton.com
Relaunch of the "handle with care"-website and redesign of the corporate logo. This included SEO-techniques (Search Engine Optimization) to increase conversion, to improve visibility and to generate more hits. The site has been launched in four different languages to emphasize the international focus and global market orientation of hwc.
www.handlewithcare.de
The corporate logo is kept in a clear and minimalistic style. The slightly rounded corners link the wordmark "handle with care" with the company's core business: production of digital and analogue sound carriers - in a box.
Illustrations and product images have been created with regard to precise customer requirements - thus characterising the appealing style of the entire site.
A special highlight is the presentation of the employees, who have been illustrated especially for the website.
www.handlewithcare.de/wir
Creation of concept and storyboard for a teaser for Toshiba Ltds B2B notebook series "Satellite Pro".
www.toshiba-europe.com
Conception of the microsite for Toshibas B2B notebook series "Satellite Pro".
Development of the basic outlines and a detailed concept for the relaunch of the European Toshiba Consumer Portal. Sample 1
http://de.consumer.toshiba.eu
Development of the basic outlines and a detailed concept for the relaunch of the European Toshiba Consumer Portal. Sample 2
http://de.consumer.toshiba.eu
Contribution to the Triple A Award - A competition for house-advertising of communication service providers in the B2B sector. Posters 1 and 2.
www.indukom.de
Contribution to the Triple A Award - A competition for house-advertising of communication service providers in the B2B sector. Posters 3 and 4
www.indukom.de
Imprint
FTWK GbR
Lutz Haase and Markus Wittke
Gürtelstrasse 25
10247 Berlin
VAT-ID: DE273492115
Phone: +49 30 667 637 50
Fax: +49 30 667 637 53
E-Mail: hello@ftwk.de
http://ftwk.de
This website may contain links to other sites on the worldwideweb. We are not responsible for the content of any website linked to or from this site. All information is supplied without liability. Copyright 2009-2011. All rights reserved.
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Over and out. Thank you. Good night.