FTWK GbR
Lutz Haase and Markus Wittke
Proskauer Straße 8
10247 Berlin
VAT-ID: DE 266257606
on the map.
Phone: +49 (0)30 5309 33 55
Fax: +49 (0)30 5309 33 57
E-Mail: hello@ftwk.de
http://ftwk.de
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hello@ftwk.de
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Our philosophy,
sounds quite a bit cheesy, but we swear by it.
We think future.
We create communication.
We call emotions.
We remain revolution.
From Moscow to Tokyo.
Just for you.
That is, service.
We’ve got a little treat for your future: excellent brand communication.
Excellent brand communication – traditional, digital or live – is the differentiation regarding globalization: It’s the important little difference that counts, when a customer decides whether to buy or not. With innovative concepts, companies can break new ground. Progressive design helps to improve self-perception in challenging times. Custom implementation creates a strong confidence in products, services and figures of your business. There is only one objective for excellent brand communication: economic success! For those of you who are short on time - brand communication by FTWK in a nutshell:
FTWK = Innovative Concepts + Progressive Design + Custom Implementation = Business Success.
Don’t believe those guys that have an answer for everything. No more fortune cookies, crystal balls and all the hocus-pocus. Now it’s our turn. The David Attenboroughs among all those blatherers. The Captain Futures of consultation. Our mission is fresh visions. Hey ho, let's go!
We’re tired of all this fuss.
The ftwk-liberation-front (FLF) is here to free you from the reign of bad taste. We’ll stop it! Because what you need for success is an elaborate concept and no half-baked recipe. It’s a matter of taste – and we’re in the Gault Millau.
God was an excellent writer, but this is not the church. Our Bible is the Duden, or the LDOCE, repectively. The message is: Communication - Spread The Word!
A feast for the eyes. You don’t really believe it works another way, do you? Come on! Err, OK then: Just argue with a design. Doesn’t matter, it has the best argument ever: ART!
Eeny, meeny, miny, moe,
watch it move, so here we go.
After all, the nerds have won
Teased at school and now CTO. Finally all those nights paid off. Those endless hours we spent with our 486-machines, frozen pizza and Coke, instead of starin’ at the girls in the darkness of a nightclub. So: Hack The Planet!
OK, let’s be serious.
For Those Who Know - the Swiss Army Knife of communication agencies?
Maybe. But nonetheless, we are:
1.) Scalable and unique in every project. Thanks to the excellent networking skills of our CEOs.
2.) Versatile and flexible in our ongoing tasks. Thanks to flat hierarchies and quick decision-making.
3.) Slick and lean cost-structure. – “Mr. Overhead" is banned.
Sounds weird? – Well, that’s the way it is.
Yeah, we know. It’s all about the one thing: Our references.
You might think now, that we’re nothing but a bunch of loopy creatives. OK, that’s a bit harsh. But what’s always convincing, is what we do. Our work. Innovative. Progressive. Custom-made.
Relaunch of the Corporate Design of the FACTON GmbH. Development of a concise, cost-effective, and scalable visual language. Redesign of the corporate claim and logo. Realization of two different channels: WEB (Website, PDF-files, etc.) - PRINT (Company info, product brochures, display walls, etc.)
www.facton.com
www.designmadeingermany.com
The core value proposition „Product cost transparency by using the FACTON IT-Solution" is presented in a simple, comprehensive and effective way. With this new corporate design, FACTON lives up to its’ role as market leader and provider of solutions for the “Enterprise Product Costing“.
With its’ modest style, the design aims at an audience of “Engineers” and “Business People”, raises interest and encourages them to get in touch. The Website combines a clear and consistent information architecture with excellent legibility without impairing design.
The information charts have been streamlined and adapted to the new corporate design.
The content management system has been adjusted and reprogrammed to suit the customers’ requirements. The goal was to enable simple and direct editing – even for employees without technical skills. The "What You See Is What You Get" approach guarantees that content or menu-items can be edited and rearranged, anytime.
By using “Rich Text Editors“, the backend was implemented in an outstandingly user-friendly way.
For use by the sales department, the company portfolio was completely revised with double-sided coated "Crescendo" paper, which perfectly imitates the colour of the 3D ceramic models. The front was furnished with a blind embossing, thus representing the websites’ white corporate logo.
Additionally, the folder was filled with seven different fact sheets, a note pad, a pencil and a business card. All sheets have been printed on “Heaven42“-grade high-quality paper, the first coated paper that is plain white. The material thus supports the value proposition of FACTON "Transparency, Progressiveness and Quality" both, in optics and haptics.
The seven fact sheets, the note pad and the business card are arranged from left to right (with the effect of a red horizontal line running from one item to the other), thus creating a consistent unity with a unobstrusive theme which is repeated throughout the entire corporate design.
To address the target sectors “Automotive“ and “Aerospace“ in sales presentations and on trade fairs, the models have been grouped in a clear and transparent way on the booth wall.
www.facton.com
Relaunch of the "handle with care"-website and redesign of the corporate logo. This included SEO-techniques (Search Engine Optimization) to increase conversion, to improve visibility and to generate more hits. The site has been launched in four different languages to emphasize the international focus and global market orientation of hwc.
www.handlewithcare.de
The corporate logo is kept in a clear and minimalistic style. The slightly rounded corners link the wordmark "handle with care" with the companys’ core business: production of digital and analogue sound carriers – in a box.
Illustrations and product images have been created with regard to precise customer requirements – thus characterising the appealing style of the entire site.
A special highlight is the presentation of the employees, who have been illustrated especially for the website.
www.handlewithcare.de/wir
Creation of concept and storyboard for a teaser for Toshiba Ltds’ B2B notebook series "Satellite Pro".
www.toshiba-europe.com
Conception of the microsite for Toshibas’ B2B notebook series "Satellite Pro".
Development of the basic outlines and a detailed concept for the relaunch of the European Toshiba Consumer Portal. Sample 1
http://de.consumer.toshiba.eu
Development of the basic outlines and a detailed concept for the relaunch of the European Toshiba Consumer Portal. Sample 2
http://de.consumer.toshiba.eu
Contribution to the Triple A Award - A competition for house-advertising of communication service providers in the B2B sector. Posters 1 and 2.
www.indukom.de
Contribution to the Triple A Award - A competition for house-advertising of communication service providers in the B2B sector. Posters 3 and 4
www.indukom.de
We-love-us-Wall,
(sorry, german only)
Amtierende B2B-Ping-Pong-Lokalmeister im Eisbeineck. (Friedrichstraße Ecke Untern Linden)
Digitale Residents auf dem gepixelten Schlachtfeld des epischen Vorwärts im Landesausscheid Unternehmenskommunikation Süd.
Platz 1. beim Berliner Netzwerkmarathon: "Seihen Sie wie die anderen Werbeagenturen, nur kreativer und schneller."
Offizielle Sponsoren des SV. "Propheten der kreativen Schöpfung".
Inoffizielle Erfinder des Innovationsturbinenbau.
7-fache-Junioren-Meister im Power-Nerding.
Lutz Haase
Consulting and Concept
CEO
XING-Profile
lutz.haase@ftwk.de
+49 (0)30 5309 33 55
Markus Wittke
Creative Direction
CEO
XING-Profile
markus.wittke@ftwk.de
+49 (0)30 5309 33 56
Martin Gamnitzer
CTO
Freelancer
XING-Profile
martin.gamnitzer@ftwk.de
Julius Höhne
Art Director
Freelancer
XING-Profile
julius.hoehne@ftwk.de
Mike Kannowski
Projectmanagement
Freelancer
XING-Profile
mike.kannowski@ftwk.de
Stephan Reinhardt
3D Designer
Freelancer
XING-Profile
reini@weteam.org
Imprint
FTWK GbR
Lutz Haase and Markus Wittke
Proskauer Straße 8
10247 Berlin
VAT-ID: DE 266257606
Phone: +49 (0)30 5309 33 55
Fax: +49 (0)30 5309 33 57
E-Mail: hello@ftwk.de
http://ftwk.de
This website may contain links to other sites on the worldwideweb. We are not responsible for the content of any website linked to or from this site. All information is supplied without liability. Copyright 2009-2010. All rights reserved.
All texts, images, illustrations, multimedia or animated files, the layout and the design are subject to copyright and any other legislation to protect intellectual property. The content of this site may not be used without the prior (written) permission of ftwk; this also applies to content that is subject to third-party rights.
Over and out. Thank you. Good night.